Hello ;)
I’m Nádia. I work with founders and teams to turn complex ideas into clear, well-crafted experiences. My work spans digital products, brand communication and design systems, often in contexts where technology, human behaviour and business needs intersect.
I’ve been involved from the very beginning, helping shape brands and products from an initial idea to an early working version. I’ve also joined established teams to rethink experiences, improve alignment between brand and product, or make design processes work better.
My approach is lean and collaborative. I work closely with the people involved to understand the problem, explore possibilities and develop solutions that are coherent, useful and realistic to maintain.
No theatre. Just thoughtful design, done properly.
I’m a dog person with a cat named Bea. I’m a bit of a gin snob and a professional wanderer of weird internet corners. But that’s a story for another day.
Invisible work
Not everything I design ends up on a screen.
Some of my work happens in the decisions, structures and connections that make the visible work possible.
- Making sense of complex problems and turning ideas into clear design directions.
- Applying insights into human behaviour, perception and interaction to design decisions.
- Connecting brand, product and communication to create greater coherence.
- Building visual and design systems that help teams work consistently.
- Improving design processes, collaboration and handovers between teams.
- Bringing structure to fragmented work without losing sight of the bigger picture.
Focus
Direction
Experience strategy and product strategy
Creative direction
Design leadership
Design
Digital products and interfaces
Interaction and prototyping
Visual concepts and identities
Design and brand systems
Clients & Collabs
Artisani, Banco de Portugal, Bond Touch, Bliss Applications, BPI, By, Clube da Criatividade de Portugal, EDP, Eyeso, Fundação Francisco Manuel dos Santos, Gallo, Garrafeira Nacional, Grand Union, Havas, Impossible, Isobar/View, Nowo, REN, Sacoor Brother, Santa Casa, Wiz, WyGroup, Zharta
Mentoring & Teaching
IADE, Creative University
EDIT, Disruptive Digital Education
LSD, Lisbon School of Design
Location
Independent designer based in Lisbon, Portugal.
Open to conversation with:
- Artists and cultural organisations developing ways to communicate and connect with their communities
- Founders building new ventures in areas such as healthcare, mobility and sustainability.
- Designers and engineers who value depth, clarity and creativity.
- Teams looking to improve design processes and collaboration.
- Teams exploring how AI can meaningfully improve products and brand experiences.